Why Businesses Need Creatives to Win
CREATIVITY IS not just A NICE-TO-HAVE.
There is a tendency to perceive creativity as intangible and therefore easily dismissed as too aspirational. Yet, at its core, creativity is a practical embodiment of resourcefulness and resilience. Tapping into creativity can breathe new life into organizations - let’s look at a few examples of how.
PROBLEM SOLVING
Creative workers don't just think differently; they find new ways to solve problems. Their divergent thinking leads to unique solutions, helping businesses differentiate and improve how they work. Around 60% of CEOs cite creativity as the most crucial leadership skill.
ADAPTATION
Creative employees help businesses quickly adjust to changes and challenges. They’re resilient, keep their eyes on the future, and help keep business flexible. High-growth brands, defined as those with annual revenue growth of 10% or more, are more likely to foster an environment that encourages creativity.
UNDERSTANDING CONSUMER NEEDS
Creatives are usually curious and understanding of what customers want. This behavior helps them develop products and services that meet and sometimes anticipate customer demands, attracting and keeping customers. Companies with a high degree of creativity have 67% higher organic revenue growth.
MARKET SHIFT READINESS
Creatives lead the way in finding and creating new opportunities, which is essential in ensuring your business remains relevant in an ever-changing market. Creative companies have a 70% higher total return to shareholders.
References:
Work It Daily. "Creative Employees Are the Most Sought After, and Here’s Why." Work It Daily
Harvard Business School Online. "The Importance of Creativity in Business." HBS Online
IMD.org. "Innovation in business: Importance, benefits, & examples." IMD.org
Adobe. "Collaborate with customers on potential innovations." Adobe
Brilliantio. "What is Business Creativity: Unlocking Innovation and Growth in the Workplace." Brilliantio
Deloitte. “The future of work: A journey to 2022.” Deloitte.
